Post By LVC
Post By Festus
Vertex Effects Responds To their Alleged Misleading Business Practices
Mason posted a response to his alleged misleading business practices (see below) -- this is posted on BGT as a service to musicians everywhere.
The following expresses an opinion on the response
Seriously Mason -- this is the "Official" response from you and Vertex effects for your alleged actions and behavior?
1. " I have realized that while the unique sonic qualities of the Axis Wah are well regarded, I failed to clearly disclose that the Axis Wah was a modification"
a) Since when is slapping a label and goop on a pedal considered a modification?
b) since when is falsely claiming something is made in USA when it was not a modification?
c) does slapping a label on a cable and printing misleading data on it also count as a modification?
2. " Vertex is a developing company, and I am continually learning how to grow my business and improve my practices to best meet the needs of my customers.
Does improving your business practices mean improving methods to deceive and mislead people?
3. " In this instance, my inexperience may have diminished my customers’ experience. It was never my intention to be deceptive, and I am genuinely sorry if any customer was left feeling misled..."
Inexperience? Mason, everything I have read leaves me with the impression of you not as inexperienced, but as a master con-artist who duped not just artists, but dealers and the public at large.
4. " With that said, my job is now to restore integrity to this situation as best I can..."
a) The first step is to man up and admit you lied and accept responsibility for that. You clearly failed to do that in this statement
b) The second step is to make restitution to all the customers you deceived by refunding their money if they return the product they purchased from you.
5. "Moving forward, customers can count on me to be transparent and open about the origins of my products, and I will provide PCB/“gut shot” photos of all pedals in the product line. In addition, I will clearly identify any products that are modifications in the product description on the website and state this in all product manuals and literature... "
Seriously dude ... I think you are done ... I cannot see anybody in their right mind trusting you again... at least not for a very long time. Any dealer that continues to carry your products is only asking for trouble and risk being found guilty by association. At least for the foreseeable future dealers should distance themselves from what from all accounts is a highly toxic situation.
Someone who has read all the published data on Vertex Effects and then reads your "justification" for your actions cannot help but conclude that you are in denial and displaying behavior that is almost sociopathic.
Just in case you do not know what a sociopath is here is a definition for you
A sociopath can be defined as a person who has Antisocial Personality Disorder. This disorder is characterized by a disregard for the feelings of others, a lack of remorse or shame, manipulative behavior, unchecked egocentricity, and the ability to lie in order to achieve one's goals.
Here are few ways to spot a Sociopath
1. Lack of shame
When a sociopath does something wrong, he or she is likely to accept none of the blame and to blame others instead.
Sociopaths are willing to hurt whomever whenever if it means that they will achieve their goals. This is why many sociopaths are highly successful people.
2. Person is constantly lying
Sociopaths are perfectly comfortable going through their lives telling a series of lies. In fact, true sociopaths are uncomfortable when they are telling the truth. If they are finally caught in a lie, then they will continue to lie and backpedal to cover up the lies. If they are really on the verge of being caught in a major, major lie, though, they may then wildly confess everything in order to maintain your loyalty.
3. Extremely charming
Sociopaths are great at charming people, because they know how to get what they want. Charming people know how to make people feel special, to ask people the right questions about themselves, and to generally be perceived as fun, likable, and interesting. Truly charming people possess the ability to charm almost anyone. You can think of sociopaths as con artists who always have a secret agenda. They need to know how to charm people in order to get what they want. To advance their goals, they first have to blend in with the crowd, which means they need to know how to smile, greet people, and make people feel comfortable.
Sociopaths understand human weakness and exploit it maximally. Once determined, they can manipulate individuals to do just about anything. See if the person is completely comfortable deceiving people and blatantly telling lies to get what he wants.
Sociopaths often have delusions of grandeur and think they are the greatest people in the world. They will be completely unresponsive to criticism and have an extremely inflated sense of self. They will also have a huge sense of entitlement, thinking that they deserve to have amazing things to happen to them, even after little effort. They may also have a completely unrealistic view of their own abilities; for example, they may think that they are extremely talented at singing or dancing, when in reality, they possess almost no skills in these fields. The person may also think he or she is better than everyone around him or her, without evidence that he or she is superior.
I can go on .... but seriously dude ... it appears that seeking help from a metal health professional might be in order.
"Dear valued customers, friends, artists and internet community,
I am writing you to address the events surrounding the Axis Wah.
After carefully and thoughtfully reviewing all of the comments and feedback concerning the Axis Wah, I have realized that while the unique sonic qualities of the Axis Wah are well regarded, I failed to clearly disclose that the Axis Wah was a modification. By not fully and completely educating customers on the modifications and commonalities that the Axis Wah shares with another product, customers may not have been able to make the most informed decision in choosing the wah pedal that is best for them.
Vertex is a developing company, and I am continually learning how to grow my business and improve my practices to best meet the needs of my customers. In this instance, my inexperience may have diminished my customers’ experience. It was never my intention to be deceptive, and I am genuinely sorry if any customer was left feeling misled. My goal has always been to bring my customers the best possible sonic qualities in each pedal I sell and this will remain my number one priority.
With that said, my job is now to restore integrity to this situation as best I can. Moving forward, customers can count on me to be transparent and open about the origins of my products, and I will provide PCB/“gut shot” photos of all pedals in the product line. In addition, I will clearly identify any products that are modifications in the product description on the website and state this in all product manuals and literature.
I am requesting that you give me the opportunity to demonstrate growth and maturity of the Vertex brand, and show that Vertex is truly making some of the most innovative and sonically pleasing products in the industry.
If I can be of any assistance to you in this matter, I would love to speak with you by phone, email, or Skype. I will work tirelessly, everyday, to restore trust in Vertex. I have listed my information below and I’m available to you anytime. It would be my absolute pleasure and honor to speak with you.
Phone: (510) 863-0612
Mason Marangella "
As posted On the Gear Page
Re: Vertex Effects Responds To their Alleged Misleading Business Practices
I've trying to craft an articulate response to Mason's response, but my computer must be feeling as much pain as I am from reading Mason's "confession". It keeps crashing. Gack.
I find it repulsive in the extreme. Laz, you pretty much nailed it, this guy is a sociopath. It took this much pushback for Mason to realize that he "might" have miscommunicated?!?! WTF?!?! How about outright lied through his teeth! Sociopath.
I'm disgusted. I was bit by the endorsement hype, but mostly by the dealer "highly recommending the Axis Wah over anything else". That's what the dealer told me. What was actually shipped to me (IIRC, I posted the details in another thread) was an Axis Blackout Wah. I intend to pursue the return and refund of the Blackout Wah, if at all possible. Based on previous business practices, I have no guarantee that if I do return the pedal to the dealer or to Vertex, that I'll receive any kind of refund.